This workshop course gives an overview of social media, what is it, how people use it, and the most popular forms of social media.  This is a great course for those who are just learning about social media.


Class Outline:

  1. Why Social Networking?

    1. Put simply, social networking is a way for one person to meet up with other people on the internet. Social networking sites are avenues to meet new friends and find old ones. They can be used to help establish and grow both personal and professional networks.

  2. Popular Social Networking Sites

    1. Facebook

      1. It's home to 750 million active users (as of July 2011) who create status updates about what they're doing or thinking, share pictures, videos, messages, and links, play games, and run apps. It's a jack-of-all-trades so big that, for some, it's synonymous with the word "Internet." (PCMAG, Social Networking 101)

    2. LinkedIn

      1. Some refer to it as the business version of Facebook, minus the games, of course. It focuses on the kind of networking that helps people get jobs. Your profile on LinkedIn is actually your résumé. (PCMAG, Social Networking 101)​​

    3. Twitter

      1. Though technically a micro-blogging service, Twitter does play in the social networking space. Tweets are, essentially, the same as status updates or links on Facebook; they're just limited to 140 characters. You can follow anyone and anyone can follow you, and you don't have to do anything to make this happen (unlike Facebook, where making "friends" requires approval from both sides). (PCMAG, Social Networking 101)

  3. Niche Social Networking Sites

    1. Tumblr

      1. Social Blogging. Tumblr lets you effortlessly share anything. Post text, photos, quotes, links, music, and videos from your browser, phone, desktop, email or wherever you happen to be. You can customize everything, from colors to your theme's HTML. (from Tumblr Website). Imagine it as a sort of step between Twitter and more structured or formal blogging sites such as Wordpress and Blogger. Good for writers.

    2. Pintrest

      1. Online Pinboard for sharing images of things you love. Pinterest's mission is to "connect everyone in the world through the 'things' they find interesting" (Wikipedia)

    3. Behance

      1. Showcase & Discover Creative Work. Mostly for designers. Put up portfolios

    4. Meetup

      1. Wikipedia describes Meetup as “an online social networking portal that facilitates offline group meetings in various localities around the world. Meetup allows members to find and join groups unified by a common interest, such as politics, books, games, movies, health, pets, careers or hobbies”

    5. Quora

      1. “Quora connects you to everything you want to know about”.  You can sign up and then ask and answer questions about topics you are interested in.

  4. Getting Started

    1. Serious email address

      1. Every social networking site is going to ask you for your email address so they can send you updates and notifications. While you can create an account with any email address, it is best, especially if you intend to use the social networking site to help you find business connections, to use an email address that is some combination of your first and last name. (PCMAG, Social Networking 101)

    2. Creating a profile

      1. Different sites will ask for different things depending on what type of function they provide. Most, however, will have you create a profile and all require that you have an email address to create an account with them.

    3. Adding a Picture

      1. it is good, when possible to add a picture of yourself to your profile so people looking at it can have an idea of who you are. most profiles will not be complete until you add your profile picture.

  5. How to Use a Social Networking Account

    1. Status updates

      1. let people know what you are doing and what you are interested in.

    2. Tags and Mentions

      1. if you tag your content, people will be able to find it more easily through search engines. So if, for example, I tagged a post I did on tumblr as “scientific” when they searched in tumblr for scientific my post would come up.

    3. Media Sharing

      1. share pictures and music you like or created

  6. Safety

    1. NOTE: In the next part of the class we will look at a few of these social networking sites but before we do that, I wanted to first talk a little about safety on the internet.

    2. Rights to Information

      1. Once you put something on the internet it is on there forever and it is no longer singularly yours. If you upload a picture to facebook, it will not only appear there, but will appear in google searches and in other places that you may not have intended. Other people can copy your pictures or information and do whatever they want with it.That is why it is very important to only put information up that you are not worried about others seeing.

    3. Maintaining Professionalism

      1. Don’t post pictures of yourself doing things like drinking or smoking. Remember that it is not only your friends and family who will see these things, but your boss or perspective employers will be able to see them as well.

    4. Personal Information

      1. Don’t give out too much personal information

      2. You can give the Month, and Date of your Birth, but not the year--at least not on Facebook

      3. There is a lot of identity theft that happens on the internet. The less information you give out, the more difficult it is for others to use your name and identity. Only friend people who you know.

      4. Note: I want to emphasize that having an account with a social media site is not a bad thing. There are definite benefits. It is just important to be conscious and thoughtful about the things you put on the internet and to not invite others to take advantage of you.

  7. Exploring the Sites

    1. Visit the following sites and show a bit about what they do and how to navigate them. Let the class decide which ones are most important to them (maybe pick 3 or 4) and visit them first. If there is time, you can cover more or you can let the class start signing up for some of the sites they are interested in.

    2. Facebook

      1. Profile

      2. Status updates

      3. Timeline

      4. Newsfeed

      5. Messaging

    3. Linked-In

      1. Establish your professional profile

      2. Upload your resume

      3. Describe your skills

      4. Connect with friends and employers

      5. Join groups/Networks--college, employer

    4. Twitter

      1. profile

      2. following people

      3. tweeting

      4. hashtags #

      5. retweeting

    5. Tumblr

    6. Pintrest

    7. Behance

    8. Meetup

    9. Quora



Class Material: